International Beer Day
In 2008, Jesse Avshalomov, Evan Hamilton, Aaron Araki, and Richard Hernandez sat down (presumably with a glass of beer) and decided that August 5 would be a fine day to celebrate beer. Jesse and his friends made a website for their newfound holiday and called up their local bars asking them to join in their celebration. The good folks in beer marketing caught wind of it and 10 years later this day is celebrated in hundreds of cities around the world. A few years after its inception, the celebration moved from August 5 to the first Friday of August (because nothing says beer like 5 o’clock on Friday) and we are encouraged to celebrate with these goals:
To gather with friends and enjoy the deliciousness that is beer
To celebrate the dedicated men and women who brew and serve our beer.
To bring the world together by celebrating the beers of all nations and cultures on this one remarkable day.
So grab a friend, head over to your favorite bar, and have a great time celebrating this holiday!
- Two-thirds of the people surveyed prefer domestic beer to imported
- 31 percent of Americans have at least one bottle of beer per week
- 34 percent of Americans have two to four bottles per week
- Over a third of the people surveyed prefer to order beer at a bar