Mission, Vision & Values

Craig Stein Beverage Mission Statement

As the market leader, we conduct business with integrity, partnership and quality with all of our employees, suppliers and customers with a commitment to excellence.

Vision

– We will double our business every seven years through organic growth and acquisition.

– We will attract and retain quality employees to build profitable relationships by providing professional growth opportunities, a great work environment and a family atmosphere.

– We will create mutually beneficial partnerships with our suppliers and retailers both on and off premise. We will be collaborative and provide fact based information in order to create profitable relationships through best in class technology, category management, channel management and business consultation.

– We will drive added profitability for all stakeholders through operational efficiencies, accurate forecasting, accurate inventory management, accurate orders, accurate pricing, timely merchandising and dependable, on time service.

– We will signify corporate citizenship by giving back to the community and recognizing that, as a local business we must be part of the growth and well-being of our communities.

Core Values
Integrity

Trust – Every relationship must be based on trust. In our environment this means that we expect and return a level of trust with our employees, suppliers and customers.

 

Employee Equity – Our employees are our greatest asset and we value them according to this belief. Employees are treated with respect and courtesy. They are confident that we will ethically conduct our business.  In return, the company demands courtesy, respect and ethical behavior.

 

Strong Work Ethic – Our team has a strong work ethic and knows that without effort there are but a few successes.

 

Attitude – The way we interact with our business partners and our team members is a reflection of our attitude. We strive to develop an attitude that conveys the following:

 

Enthusiasm – We display a positive mental attitude. We are proud of our business and of our team. We are excited about the future.  This excitement and assurance are vital to our success.

 

Proactive – Being proactive is more than taking initiative. It is recognizing that we are responsible for our own choices. We celebrate those in our organization that accept responsibility and make things happen.

 

Confidence & Commitment – We are committed to succeeding. We will succeed if we make a commitment, set goals and execute a plan to accomplish those goals. This knowledge and action create a confident atmosphere within individuals, teams and the organization.

 

Pride – We are proud of the accomplishments of our team. Our teammates understand that smart effort and hard work equals success. The journey as well as the destination is a source of pride for all teammates.

 

Safety – We are uncompromising in our commitment to the health and safety of our employees, customers, and community. We will continually improve our processes, demonstrate leadership, and promote comprehensive safety. We will require individual accountability, expect all employees to adhere to our safety standards, and actively participate in and support the advancement of our health and safety practices. Everyone is responsible for achieving zero accidents. 

Partnership

Synergy – (Win-Win) – Whether a personal or professional relationship, we seek ways to find win-win solutions that benefit all those involved. It is not my way or your way, but a third way that is better; our way. Our way is about solving problems, seizing opportunities and working out differences through creative cooperation.

 

Creating value for all stakeholders.

Respect

 

Customers – They can trust us to deliver a high-quality product, to exceed their expectations for customer service, and to respond to all concerns with a sense of urgency. Our customers expect us to conduct business in an ethical manner.

Suppliers – They can trust us to keep our commitments, to accomplish our agreed upon objectives, and to respond with concern and urgency to any issues or questions that arise

Quality

Customer Service – Simply stated, we strive to exceed the expectations of our customers for service within the financial, operational and ethical capabilities of the company.

Professionalism – We will provide industry leadership.

We will increase profits for our customers, suppliers and company

We will grow the business for all stakeholders.

We will present a professional identity of our appearance, behavior and facility.

We will be a consultant and partner for all of our customers.

We will listen to all of our business partners and employees.

We will always put our customers first; both internal and external.

Exceptional Customer Service

Simply stated, we strive to exceed the expectations of our customers for service within the financial, operational and ethical capabilities of the company.

Attitude

How we interact with our business partners and our team members is a reflection of our attitude. We strive to develop an attitude that conveys Enthusiasm, Pro-activeness, Confidence & Commitment, Pride and Synergy.

Our Work Ethic Philosophy

Our team has a strong work ethic and knows that without effort there are a few successes.