Barcel USA is the snack division of Grupo Bimbo located in the US. We are an exciting, young and fast growing consumer packaged goods company headquartered in Coppell, Texas with a strong presence in the largest markets within U.S. territory. We manufacture, distribute and sell a great selection of innovative candy, and snacks offering a mix of unique, sweet and spicy products elaborated with the highest quality standards. Among our top products you will find: Takis, Paleta Payaso, Bubulubu, Hot Nuts, Vero Elote and many others that will fill you with joy and enthusiasm.
We are a fast growing company working hard to fulfill our mission… Surprise consumers with innovative and fun sensations.